At this point,

Gurus try to convince you of a secret, that if you knew, would rocket your sales.

They know some Facebook Ads 'backdoor' so you can retire to the beach.

We don't have a magic wand, sorry.

(but one of us does work from the beach)

Rewind 16 years & our biggest client was wiped out by the Global Financial Crisis.

We were building websites for anyone, B&Bs, law firms, manufacturers, e-commerce.

It paid the bills, but it was drudgery.

We wanted to find an easier way. A more reliable way of making revenue, something scalable.

So we approached our clients who had products, but didn't sell them online. We became their business partner with the job of selling their products on the internet.

Now we could focus on less and just double down on one or two ecommerce sites and grow.

But we didn't know how to sell online.

We had some client's doing well with their ecommerce sites and some who were dying. Some of the fastest growing ecommerce sites were even selling the same products as the poor performers! What was going on?

What was it that the successful ecommerce sites were doing that the poor ones were missing?

So, we 'geeked out' on the data. We had the unique position of access to hundreds of ecommerce sites on Google Analytics.

We benchmarked everything - even stuff that seemed unimportant.

The resulting spreadsheet was huge.

But the data that jumped out shocked us with it's simplicity.

7 fundamental metrics seemed to be the key to growing an ecommerce business.

But could it be as simple as this?

We started to monitor these metrics in all our Ecommerce sites.

This was the first big breakthrough - the first step is understanding where we need to work for the maximum impact.

Then we hit the next wall.

Yes, it was clear that these 7 metrics were the key, but how could we improve them?

We knew where to work. We just needed to know how to improve these issues.

We made a lot of mistakes.

If we had known the winners before trying, then we could have only worked one day a week. Our biggest flops cost us a lot of money & time.

However we did OK, we got growth.

But at this stage our progress was a little like 'blindly throw it at the dart board and see if it hits anything.'

Revenue growth was random. We had good months and bad ones but there was no predictability about how much growth we would experience this month or year.

It took us 2 years to break the cycle.

To simplify everything and distill it down to it’s core.

Today, we have grown 10's of sites from 6 figures to 7 figures and 3 ecommerce sites into multi million revenue businesses.

We don't try and blast an ecommerce site with every latest bit of tech or extension.

We get the core right.

Because we have a system.